Banks increasingly dependent on digital signage

Now, many of the bank's daily business can be completed online or by phone, FIs are changing the content and the way the entity branch of attention, and digital signage is the key measure.

Lou Carulli New York, YCD multimedia digital broadcasting solution provider marketing manager recently told Digital Signage Today website, "Digital signage has become an important element in modern banking, enables more efficient customer experience and communication." Work together to expand the digital signage in banks and Application of financial institutions is very extensive, and its powerful system functions and intelligent interactive applications by the user favorite.

Digital Signage Display provider Planar Systems, Inc. Marketing and Jennifer Davis, vice president of product strategy in a recent e-mail said, "Unlike the past, financial institutions are increasingly through cafes and sports clubs, rather than banks marble hall and teller windows and retail customers to contact. Now the bank is a comfortable space, personal finance consultants can help customers deal with personal finances, select and build community. "

David Little Keywest Technology digital signage solution provider, director of marketing, said that many banking can be done remotely, digital signage can create a middle ground between the virtual and the real.

Little said in a recent e-mail, "Digital signage can eliminate the digital gap between the bank and the bank entity by establishing an emotional connection, strengthen the relationship between the customer and the bank to develop and sustain customer loyalty."

Carulli said the bank is becoming rediscovered the value of services retail branch environment, can drive sales, strengthen customer relationships. He said that digital signage can improve the customer experience, but also according to customer interest in different regions of display targeted information, used to wait for customers, promote new products and new services.

Little said the financial instruments as well as financial and lending institutions offer products can provide intangible benefits, and intangible benefits to promote these by printing signs or posters may be difficult for customers to understand. "When customers consider financial decisions, digital signage can be used in the form of rich media in a more compelling way to display the results, helping to trigger demand for recognition."

Davis said that now the bank is a comfortable space, personal financial consultants can help customers deal with personal finances, select and build communities. "For a long time, the bank in its storefront window or install a digital signage video wall passers publicize their credit interest rates or inspection procedures of behavior is common now, the video is to encourage customers to participate, provide personal financial literacy education, deepen the bank and its customers dialogue and relationships between. "

Carulli said that digital signage can help FIs strengthen brand awareness, and maintain customer loyalty. He also said that digital signage can be an interesting video clips entertainment customers to help reduce the expected wait time and customer dissatisfaction.

Little said that this in turn helps keep the bottom line.

He said, "By learning and entertainment digital signage easier for customers to understand, accept and purchase. Most digital signage for the case study shows that customers like digital screen, and this affinity increases customer satisfaction.

Carulli and Little said that digital signage is also a less obvious way to help keep the bottom line, such as reducing staffing requirements and training costs. Interactive screen without taking bank staff can provide information to customers are looking for, or you can reduce or cashier after the customer questions related to personnel.

Little said, "This can reduce teller service time, compensate for the reduction of staff, does not affect the quality of customer service."

Carulli said, "In addition, digital signage and greatly reduce the cost of printing branch. Off-peak periods can also be employee training through the display."

Little said the training video can be distributed to the digital signage network of banks, to ensure that employees understand the current banking policy. The "Additional messages can strengthen training and procedures to help employees focus."

But ultimately, it will return to the relationship between the customer and the bank among the digital signage is not just to create new ways to serve customers, it also helped create a new environment.

Davis said, "We see banks are using video in a whole new and exciting way to create space this more personal and dynamic approach reflects the relationship between people and their money has changed, they want to service providers, such as banks provide what services to meet their individual needs. "