Digital signage leading a new era of information technology
- Author:Thinkxing
- Source:FlintStone
- Release on :2015-06-27
The past two years Digital Signage Innovation of technologies, innovation of many new features, the market demand for digital signage is also increasing. As the wisdom of urban construction on the need to use a lot of digital signage, Brazil World Cup and other major sporting events, organize conferences, events will use a large number of digital signage. Companies and organizations who, in the future digital signage market are very promising.
Digital Signage Providing passengers with television programs and radio; service information content (subway map, Passengers, civilized travel, health information, etc.); daily notice, circular; notification (extreme meteorological information in emergency situations, train delays in notification, sudden major accident ), etc., in order to facilitate travel and a wealth of passengers traveling life. Media providers can benefit from media providers and passengers realize win-win situation. Such as the recent heavy rain in Shenzhen, if not promptly and effectively communicated to the "Action" People are very likely to cause unnecessary trouble. Digital signage transport sector, can achieve real-time, broad of information.
Airport transfer digital signage interactive information and entertainment queen
Airport facilities as a component of one of modern transportation,Digital Signage Applications Also common, it is an important part of the construction of airport information. Compared with the traditional information dissemination tools, a prominent advantages of digital signage systems that take full advantage of the fragmentation of the audience's time, while the airport as a central transit point for travelers, time is undoubtedly a fragmented concentration camp. Digital signage also because of its powerful display capabilities, intuitive information transmission capabilities, as well as advertising images vivid and delicate, rich content, for the audience to bring a different visual sensory experience, and let the audience more receptive to that of conveying information more effective, this "supply" and "demand" level of collaboration, contributed to popular airport digital signage applications.
Great demand for outdoor advertising digital signage
The digital signage Manufacturers information With the rising market demand for outdoor advertising, outdoor digital signage applications quickly rise, more and more digital signage manufacturers, especially interactive technology matures, more is to give advertisers enough information to allow them on this continue to increase investment in the field. Relevant institutions predict that by the end of 2018, turnover of digital outdoor advertising grew from $ 2.5 billion to $ 4.6 billion.
Instant digital signage market development, upstream and downstream industry chain enterprises have begun to actively participate in market competition, the industry presents new features.
Enterprise collaboration on the development of downstream and gradually longitudinal penetration, market competition
In addition to the traditional Digital signage advertising machine manufacturers Participate in market competition, the upstream and downstream firms such as chip and board manufacturers, IT vendors, TV manufacturers, large screen manufacturers, also have to set foot in the market for digital signage market to inject more driving force to promote market awareness increase. The chip maker Intel to actively promote Digital Signage Industry The establishment of standards, and with the downstream TV manufacturers to develop a digital signage enabled TVs; large, traditional digital signage software and content vendors to integrate resources, the brand has not yet formed the pattern of the occasion, improve the overall competitiveness; display giant accelerate digital signage products and development and promotion of the overall solution, in order to account for future explosive market a place; and the strength of the software vendors, distributors began to hardware product involvement, brand building, more in-depth competition in the market; these phenomena show the upstream and downstream enterprises to actively participate to make the market more competitive.
Market concentration is low, the brand has not yet formed the pattern, to provide greater market opportunities for businesses
Based digital signage market has great potential, many participating companies and small and medium enterprises, leading to increased competition, the market showed a low concentration, no leading enterprises, the brand has not yet formed a stable pattern, industry chain is not complete features, it also It provides businesses with a large market opportunity. The future of digital signage industry will face industry chain integration, new capital involved in a new round of mergers and acquisitions and industry competitive market.
Various techniques grafting digital signage, content services will become a major competitive differentiation
Somatosensory game technology, the naked eye 3D, data analysis technology began to penetrate into digital signage, digital signage systems began to promote interactive, intelligent direction; With digital signage performance lag is widely used in different industries, content and services in more and more obvious, some brands began to make up for its shortcomings through acquisitions or the introduction of technology, to provide industry-specific content templates, enhance brand premium capacity, and promote the Digital Signage Industry From "product is king" era to the "content is king" era forward.
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Digital Signage Providing passengers with television programs and radio; service information content (subway map, Passengers, civilized travel, health information, etc.); daily notice, circular; notification (extreme meteorological information in emergency situations, train delays in notification, sudden major accident ), etc., in order to facilitate travel and a wealth of passengers traveling life. Media providers can benefit from media providers and passengers realize win-win situation. Such as the recent heavy rain in Shenzhen, if not promptly and effectively communicated to the "Action" People are very likely to cause unnecessary trouble. Digital signage transport sector, can achieve real-time, broad of information.
Airport transfer digital signage interactive information and entertainment queen
Airport facilities as a component of one of modern transportation,Digital Signage Applications Also common, it is an important part of the construction of airport information. Compared with the traditional information dissemination tools, a prominent advantages of digital signage systems that take full advantage of the fragmentation of the audience's time, while the airport as a central transit point for travelers, time is undoubtedly a fragmented concentration camp. Digital signage also because of its powerful display capabilities, intuitive information transmission capabilities, as well as advertising images vivid and delicate, rich content, for the audience to bring a different visual sensory experience, and let the audience more receptive to that of conveying information more effective, this "supply" and "demand" level of collaboration, contributed to popular airport digital signage applications.
Great demand for outdoor advertising digital signage
The digital signage Manufacturers information With the rising market demand for outdoor advertising, outdoor digital signage applications quickly rise, more and more digital signage manufacturers, especially interactive technology matures, more is to give advertisers enough information to allow them on this continue to increase investment in the field. Relevant institutions predict that by the end of 2018, turnover of digital outdoor advertising grew from $ 2.5 billion to $ 4.6 billion.
Instant digital signage market development, upstream and downstream industry chain enterprises have begun to actively participate in market competition, the industry presents new features.
Enterprise collaboration on the development of downstream and gradually longitudinal penetration, market competition
In addition to the traditional Digital signage advertising machine manufacturers Participate in market competition, the upstream and downstream firms such as chip and board manufacturers, IT vendors, TV manufacturers, large screen manufacturers, also have to set foot in the market for digital signage market to inject more driving force to promote market awareness increase. The chip maker Intel to actively promote Digital Signage Industry The establishment of standards, and with the downstream TV manufacturers to develop a digital signage enabled TVs; large, traditional digital signage software and content vendors to integrate resources, the brand has not yet formed the pattern of the occasion, improve the overall competitiveness; display giant accelerate digital signage products and development and promotion of the overall solution, in order to account for future explosive market a place; and the strength of the software vendors, distributors began to hardware product involvement, brand building, more in-depth competition in the market; these phenomena show the upstream and downstream enterprises to actively participate to make the market more competitive.
Market concentration is low, the brand has not yet formed the pattern, to provide greater market opportunities for businesses
Based digital signage market has great potential, many participating companies and small and medium enterprises, leading to increased competition, the market showed a low concentration, no leading enterprises, the brand has not yet formed a stable pattern, industry chain is not complete features, it also It provides businesses with a large market opportunity. The future of digital signage industry will face industry chain integration, new capital involved in a new round of mergers and acquisitions and industry competitive market.
Various techniques grafting digital signage, content services will become a major competitive differentiation
Somatosensory game technology, the naked eye 3D, data analysis technology began to penetrate into digital signage, digital signage systems began to promote interactive, intelligent direction; With digital signage performance lag is widely used in different industries, content and services in more and more obvious, some brands began to make up for its shortcomings through acquisitions or the introduction of technology, to provide industry-specific content templates, enhance brand premium capacity, and promote the Digital Signage Industry From "product is king" era to the "content is king" era forward.
Related news: